More people than ever are using the internet for all of their wants and needs. School, work, play, and shopping can all be done using the web. For this reason, according to Internet World Stats, 34.3% of the global population now uses the internet.
While a majority of their time is spent using social platforms, like Facebook, the fact is that web users are using web-based storefronts to make more purchases than ever before. Subsequently, total global eCommerce sales broke the $1 trillion mark for the first time in 2012, according to eMarketer. Is your business using smart search engine optimization SEO services that can enable you to take advantage of these eCommerce figures? If not, then your company is missing out on a huge source of potential revenue. Turning to search engine optimization SEO services can improve your business in many ways, including the following.
- Web Design for All Users
- Increased Search Usage
- Searches Lead to Sales
- Social Media Outreach
In 2012, the total number of mobile device usage reached almost 114 billion devices. With that being the case, your business web design needs to be friendly to mobile users as well as traditional web surfers. Consider, the majority of mobile users, according to NBC News, will wait no longer than 3 seconds for your page to load before moving on. Utilize web design services offered by SEO consultants to make sure your page is optimized for all users.
93% of all online experiences begin with a search engine, according to Search Engine Journal. Subsequently, the search engine industry is worth an estimated $16 billion U.S.. Of course, simply appearing in search engine results is not enough. Search engine optimization SEO services know that 70% of web users click exclusively on high ranked, organically listed links. That same percentage ignores sponsored links. SEO and SEM services know how to improve your web ranking and income potential.
Did you know that SEO leads have an average 14.6% closing rate versus the 1.7% of direct advertisement methods? Indeed, MarketSearch statistics show that 39% of web users make a purchase after searching for items in search engines. By increasing your visibility through search engine optimization SEO services, you stand to generate more sales.
According to Statistics Brain, 1.12 billion people use Facebook alone, and an added 500 million use Twitter. Having a presence on social media gives you the ability to reach out to a huge pool of people, create a rapport, and generate positive PR. The social media experts within search engine marketing SEO services can tailor a social media presence for your business, enabling greater chances for sales.
As you can see, search engine marketing SEO services offer businesses the ability to increase their web presence through search engines, web design, and social media. In doing so, they grant improved income potential. What could be better?