Web design goes so much further than merely creating code for websites. Web design is a term that should have a broader definition than what we are normally given in a general sense. Web design should include web optimization.
More precisely, search engine optimization (SEO) should be included in services offered by web design companies. Your website is not all that should be designed. Your website placement on search engines should also be designed and accounted for.
SEO is a type of online marketing that increases the organic ranking of a website because it is devised to improve the overall quality and content visibility of a site. The more prevalent a website is, the better its quality is considered by the Google algorithm. Such prolific sites (in terms of content generation like blog posts, as well as social media shares) move up the search results.
Why organic links? Firstly, what is an organic link? An organic link is a search result that is not a paid advertisement. Organic links are preferred when it comes to SEO because around 75% of internet users say they simply ignore paid ads, because they do not trust them as much.
Web design must also be broadened to include mobile web design. Consumers are more more informed than ever because of increased connectivity via smartphones and tablets. This poses big problems for classic, brick and mortar storefronts…unless they develop a web presence. Mobile web design is essential for any business because people simply prefer to shop on their mobile devices.
The Forrester Research group found that online sales are expected to grow from 7% of total retail sales in America to 9% by 2016. Combine this projection with the fact that consumers have stated they prefer to shop on mobile devices, and the importance of mobile web design becomes vivid.
In 2011, 28% of companies outsourced at least a portion of their social media marketing. In only two years, that number has gone up to 30%. If this pattern continues, it will only be a matter of time before the majority of businesses outsource social media marketing services. In order to continue to be able to compete, you need to make sure your business is a part of this shift.