Your business’s marketing strategy needs improvement. This is not a bad thing. In fact all marketing strategies need improvement. As multichannel marketing is too complex not to adapt to consumers, capital costs and those known unknowns, any good marketing strategy is constantly improving. One key area more and more marketing strategists are taking advantage of is the internet – specifically social media. If you know this, then you have probably heard of search engine optimization and white labeling. But what is white labeling? White-labeling is not the cleaning of your business’s billboard. Or is it?
Search engine optimization or SEO works to streamline the digital presentation of your business, and pinpoint your marketing focus on key sections within your business’s consumer demographics. In so much as you are cleaning up your appearance for key individuals, in fact it is much like cleaning the facade outside your shop or offices. Just as many businesses do not keep a physical facade maintenance team on staff, many more businesses do not have their very own SEO specialists on-hand.
This is where white label resellers come in. White label refers to the industry devoted to refacing your business with SEO content and strategies. Businesses within this industry are typically listed as white label SEO services. White label SEO services use a mixture of analytics and content to better the ability of prospective customers to see you.
Before we get ahead of ourselves, it is important to note that SEO is marketing strategy for generating high ranking organic search results. Organic search results are those query answers that come up listed beneath the sponsored search results that show up in the shaded area on the very top of search result pages. Why do you want high organic rankings as opposed to simply paying for your website to be featured at the top of a page? Statistics show that seventy to eighty percent of all search engine users skip right over the sponsored search results. Why? Internet searchers are not looking to be sold to. They are looking for you. White label seo services know how to show you to them.
Now how do white label seo services produce their results? White label SEO will use a combination of website statistics and content to generate search engine credibility for you. This heightened level of credibility, which is based on quality of content and relevance, will get you better rankings. When it is all said and done this higher ranking will allow people searching for your product of business services to find you before they see someone else. After all, very few people clock past the first one or two pages of search results.
When using a white label seo services, white label seo reports will be created to track the progress of your site using statistics based on how often your site showed for particular keywords, where in the rankings it showed for those keyword searches, the average of those results and how often your webpage was clicked on.
As an aside: SEO is not the production of documents that simply overstate a keyword or phrase. The content generated should be high quality and readable. Great white label SEO services will give you content that searchers will want to repost to social media, ultimately giving you an even greater web presence.